9 July 2009 - Jaguar Cars officially unveiled the all new XJ car at the Saatchi Gallery in Chelsea, London.
Hosted by Jay Leno, one of the world's best-known chat show hosts and a renowned car enthusiast, the launch of the new Jaguar flagship was attended by an invited audience that included public figures, business leaders, celebrities and media.
Jaguar Cars Managing Director, Mike O'Driscoll, commented: "These are truly exciting times for us at Jaguar. The new XJ is truly beautiful, exhilarating to drive, and with its bold, enlightened approach to design, it meets the challenges of our fast-changing world. It re-imagines the ultimate sporting luxury car."
The all new XJ is available to order now (dependent on market), with the first customers due to receive their cars in early 2010. Prices start at £52,500 for the standard wheelbase 3.0-litre V6 diesel luxury.
Sleek, sporting and sophisticated, the all new Jaguar XJ brings a daring new spirit to automotive luxury - it offers a seductive mix of striking design, breathtaking performance and engineering without compromise.
Building on the success of the new XK and XF models, the introduction of the all new XJ is a landmark for the revitalised Jaguar brand. Clearly positioned as the companyís four-door flagship, it extends the appeal of the XJ to a new generation of customers.
"The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. Its visual impact stems from the elongated teardrop shape of the carís side windows, that powerful stance and its wide track. It is the most emphatic statement yet of Jaguarís new design direction", said Ian Callum, Design Director, Jaguar Cars.
To see images from the exclusive launch event and to watch Jay Leno hosting the launch event:
VISIT THE ALL NEW XJ LAUNCH EVENT GALLERY >>